Determinants of brand equity in cultural organizations: The case of an art exhibition

Service Industries Journal

Volumn 32, Issue 9, 2012, Pages 1527-1549

  Camarero, Carmen ^a   Garrido Samaniego, Maria Jose ^a   Vicente, Eva ^b  

^a UNIVERSITY OF VALLADOLID   (Spain)

^b Faculty of Economics and Business Administration   (Spain)

Author keywords

brand equity; cultural values; service brand image; tourism; visitor satisfaction

Indexed keywords

CULTURAL HERITAGE; HERITAGE TOURISM; MODEL TEST; MODEL VALIDATION; PERCEPTION; SERVICE SECTOR; TOURISM ECONOMICS; TOURISM MARKET;

CASTILLA Y LEON; SPAIN;

EID: 84862265332     PISSN: 02642069     EISSN: 17439507     Source Type: Journal    
DOI: 10.1080/02642069.2011.567414     Document Type: Article

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