Do animated banner ADS hurt websites? The moderating roles of website loyalty and need for cognition

Academy of Marketing Studies Journal

Volumn 14, Issue 1, 2010, Pages 91-116

  Thota, Sweta Chaturvedi ^a   Song, Ji Hee ^b   Larsen, Val ^c  

^a UNIVERSITY OF SAN FRANCISCO   (United States)

^b University of Seoul   (South Korea)

^c JAMES MADISON UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77957919740     PISSN: 10956298     EISSN: 15282678     Source Type: Journal    
DOI: None     Document Type: Article

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