A study of the impact of personal innovativeness on online travel shopping behavior - A case study of Korean travelers

Tourism Management

Volumn 28, Issue 3, 2007, Pages 886-897

  Lee, Hae Young ^a   Qu, Hailin ^a   Kim, Yoo Shin ^b  

^a OKLAHOMA STATE UNIVERSITY   (United States)

^b Samsung Everland Inc   (South Korea)

Author keywords

Online travel shopping behavior; Theory of reasoned action (TRA); Travelers' personal innovativeness

Indexed keywords

DECISION MAKING; INNOVATION; SHOPPING ACTIVITY; TOURISM; TRAVEL BEHAVIOR;

ASIA; EURASIA; FAR EAST; KOREA;

EID: 43849086643     PISSN: None     EISSN: 02615177     Source Type: Journal    
DOI: 10.1016/j.tourman.2006.04.013     Document Type: Article

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