Consumers' response to the EU Quality policy allowing for heterogeneous preferences

Food Policy

Volumn 37, Issue 4, 2012, Pages 355-365

  Resano, Helena ^a   Sanjuán, Ana I ^b   Albisu, Luis M ^b  

^a UNIVERSITY OF ZARAGOZA   (Spain)

^b Instituto Agroalimentario de Aragón IA2   (Spain)

Author keywords

Conjoint analysis; Consumers; Dry cured ham; Heterogeneous preferences; Mixed rank ordered logit

Indexed keywords

CERTIFICATION; CONSUMPTION BEHAVIOR; EUROPEAN UNION; FOOD POLICY; LOGIT ANALYSIS; QUALITY CONTROL;

EUROPE;

EID: 84860217704     PISSN: 03069192     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.foodpol.2012.03.006     Document Type: Article

References (64)

1. Aguelo, V., Sanjuán, A., Gracia, A., Colom, A., Albisu, L.M., 2003. Las de los consumidores respecto al jamón curado con Denominación de Origen. Documento de Trabajo 03/4, Unidad de Economía, SIA-DGA.
2. Ajzen I. The theory of planned behaviour. Organ. Behav. Human Decision Process. 1991, 50:179-211.
3. Alford B.L., Engelland B.T. Advertised reference price effects on consumer price estimates, value perception, and search intention. J. Bus. Res. 2000, 48(2):93-100.
4. Alfnes F., Guttormsen A.G., Steine G., Kolstad K. Consumers' willingness to pay for the color of salmon: a choice experiment with real economic incentives. Am. J. Agric. Econ. 2006, 88(4):1050-1061.
5. Aprile M.C., Caputo V., Gallina G. Attitude and awareness of EU quality labels: an analysis of Italian consumers. Riv. Econ. Agr. 2009, 64(3-4):269-289.
6. Baker T.L., Hunt J.B., Scribner L.L. The effect of introducing a new brand on consumer perceptions of current brand similarity: the roles of product knowledge and involvement. J. Market. Theor. Pract. 2002, 10(4):45-57.
7. Bech M., Gyrd-Hansen D. Effects coding in discrete choice experiments. Health Econ. 2005, 14(10):1079-1083.
8. BICE, 2010. Análisis por formatos y subsectores, in: Boletín Económico del ICE: Monográfico: La Distribución Comercial en España en 2009, N 2993, Capítulo 6.
9. Bonnet C., Simioni M. Assessing consumer response to protected designation of origin labelling: a mixed multinomial logit approach. Eur. Rev. Agr. Econ. 2001, 28(4):433-449.
10. Bouamra-Mechemache Z., Chaaban J. Determinants of adoption of protected designation of origin label: evidence from the French brie cheese industry. J. Agric. Econ. 2010, 61(2):225-239.
11. Calfee J., Winston C., Stempski R. Econometric issues in estimating consumer preferences from stated preference data: a case study of the value of automobile travel time. Rev. Econ. Statist. 2001, 83(1):699-707.
12. Chapman R., Staelin R. Exploring rank ordered choice set data within the stochastic utility model. J. Market. Res. 1982, 14:288-301.
13. Committee of the Regions, 2011. Draft Opinion on towards an ambitious European policy for agricultural quality schemes. 90th Plenary session 11 and 12 May 2011.
14. CRDO Jamón de Teruel El Consejo Regulador recibe el premio a la proyección exterior. Revista Trimestral del Consejo Regulador de la DOP Jamón de Teruel. Quarter. J. Regulat. Council Protected Design. Origin 'Jamón de Teruel' 2008, 41:4-7.
15. Cruz J. El crecimiento del consumo y las exportaciones hacen augurar cierta recuperación del sector jamonero. Eurocarne 2010, 189:41-50.
16. Darby K., Batte M.T., Ernst S., Roe B.E.E. Decomposing local: a conjoint analysis of locally produced foods. Am. J. Agric. Econ. 2008, 90(2):476-486.
17. European Commission, 2010. Proposal for a Regulation of the European parliament and of the Council on agricultural product quality schemes. [access April 2012]. http://eurlex.europa.eu/LexUriServ/LexUriServ.do?uri=COM:2010:0733:FIN:en:PDF.
18. European Commission, 2011. Database on Origin and Registration (DOOR). [access April 2012]. http://ec.europa.eu/agriculture/quality/door/list.html;jsessionid=pL0hLqqLXhNmFQyFl1b24mY3t9dJQPflg3xbL2YphGT4k6zdWn34!-370879141.
19. Fotopoulos C., Krystallis A. Quality labels as a marketing advantage. The case of the 'PDO Zagora' apples in the Greek market. Eur. J. Market. 2003, 37(10):1350-1374.
20. Gergaud, O., Livat F., 2007. How do consumers use signals to assess wine quality?. Working Papers 37296, American Association of Wine Economists.
21. Green P.E., Rao V.R. Conjoint measurement for quantifying judgemental data. J. Market. Res. 1971, 8(8):355-363.
22. Greene W.H., Hensher D.A., Rose J. Accounting for heterogeneity in the variance of unobserved effects in mixed logit models. Transport. Res. Part B. 2006, 40:75-92.
23. Guerrero L., Colomer Y., Guárdia M.D., Xicola J., Clotet R. Consumer attitude towards store Brands. Food Qual. Pref. 2000, 11:387-395.
24. Guinard J.-X., Uotani B., Schlich P. Internal and external mapping of preferences for commercial lager beers: comparison of hedonic ratings by consumers blind versus with knowledge of brand and price. Food Qual. Pref. 2001, 12:243-255.
25. Hassan D., Monier-Dilham S. National brands and store brands: competition through public quality labels. Agribusiness 2006, 22(1):21-30.
26. Hensher D.A., Rose J.M., Greene W.H. Applied Choice Analysis. A primer 2005, Cambridge University Press.
27. Hobbs J.E. Information asymmetry and the role of traceability systems. Agribusiness 2004, 20(4):397-415.
28. Hollebeek L.D., Jaeger S.R., Brodie R.J., Balemi A. The influence of involvement on purchase intention for new world wine. Food Qual. Pref. 2007, 18(8):1033-1049.
29. Hu W., Cox L.J., Edwards Q.A. The market potential for gift baskets of Hawaiian food products in China. Agribusiness 2007, 23(4):553-565.
30. ICEX, 2011. Food from Spain. [access April 2012]. http://www.foodsfromspain.com/icex/cda/controller/pageSGT/0,9459,35868_6908150_6912165_4448727_7827012,00.html.
31. Jaeger S.R., Andani Z., Wakeling I.N., MacFie H.J.H. Consumer preferences for fresh and aged apples: a cross-cultural comparison. Food Qual. Pref. 1998, 9(5):355-366.
32. Krystallis A., Ness M. Consumer preferences for quality foods from a south European perspective: a conjoint analysis implementation on Greek olive oil. Int. Food Agribusiness Manage. Rev. 2005, 8(2):62-91.
33. Kuznesof S., Tregear A., Moxey A. Regional foods: a consumer perspective. B. Food J. 1997, 99(6):199-206.
34. Lange C., Martin C., Chabanet C., Combris P., Issanchou S. Impact of the information provided to consumers on their willingness to pay for Champagne: comparison with hedonic scores. Food Qual. Pref. 2002, 13(7-8):597-608.
35. MARM, 2009. Presentación monográfico carne y embutidos. Estudio de mercado, Observatorio del Consumo y la Distribución Alimentaria, Junio 2009, Madrid.
36. MARM, 2010. Datos de las Denominaciones de Origen Protegidas (D.O.P.) e Indicaciones Geográficas Protegidas (I.G.P.) de Productos Agroalimentarios, Año 2009. Subdirección General de Calidad Diferenciada y Agricultura Ecológica, Madrid.
37. MARM, 2011. Panel del consumo alimentario. [access April 2012]. http://www.magrama.gob.es/es/alimentacion/temas/consumo-y-comercializacion-y-distribucion-alimentaria/panel-de-consumo-alimentario/base-de-datos-de-consumo-en-hogares/consulta10.asp.
38. Menapace L., Colson G., Grebitus C., Facendola M. Consumers' preferences for geographical origin labels: evidence from the Canadian olive oil market. Europ. Rev. Agr. Econ 2011, 38(2):193-212.
39. MERCASA Informe sobre Producción 2010, Industria, Distribución y Consumo de Alimentación en España, Madrid.
40. Moschini G., Menapace L., Pick D. Geographical indications and the competitive provision of quality in agricultural markets. Am. J. Agric. Econ. 2008, 90(3):794-812.
41. Noussair C., Robin S., Ruffieux B. Revealing consumers' willingness-to-pay: a comparison of the BDM mechanism and the Vickrey auction. J. Econ. Psychol. 2004, 25(6):725-741.
42. Philippidis G., Sanjuán A.I. Territorial product associations in Greece. The case of olive oil. J. Int. Food Agribusiness Mark. 2002, 14(1):25-46.
43. Philippidis G., Sanjuán A.I. Territorial food products perceptions in Greece and Spain: a logit modelling approach. J. Food Prod. Mark. 2005, 11(4):41-62.
44. Platania M., Privitera D. Typical products and consumer preferences: the 'soppressata' case. B. Food J. 2006, 108(5):385-395.
45. Poole N.D., Martínez-Carrasco L., Vidal-Giménez F. Quality perceptions under evolving information conditions: implications for diet, health, and consumer satisfaction. Food Policy 2007, 32:175-188.
46. Rawson N.E. Age-related changes in perception of flavor and aroma. Gener. - J. Am. Soc. Aging 2003, 27(1):20-26.
47. Requeillart, V., 2007. On the Economics of Geographical Indications in the EU. Workshop 'Geographical Indications, Country of Origin and Collective Brands: Firm Strategies and Public Policies', Toulouse.
48. Resano H., Sanjuán A.I., Albisu L.M. Consumer's sensory preferences for cured ham in Spain and the influence of information. Food Qual. Pref. 2007, 18:1064-1076.
49. Resano H., Sanjuán A.I., Albisu L.M. Consumers' acceptability and actual choice. An exploratory research on cured ham in Spain. Food Qual. Pref. 2009, 20(5):391-398.
50. Resano H., Sanjuán A.I., Albisu L.M. Combined stated and revealed preferences on typical food products: the case of dry-cured ham in Spain. J. Agric. Econ. 2010, 61(3):480-498.
51. Scarpa R., Del Giudice T. Market segmentation via mixed logit: extra-virgin olive oil in urban Italy. J. Agric. Food Ind. Organ. 2004, 2(1):Paper 7.
52. Scarpa R., Philippidis G., Spalatro F. Product-country images and preference heterogeneity for Mediterranean food products: a discrete choice framework. Agribusiness 2005, 21(3):329-349.
53. Schlich P. Preference mapping: relating consumer preferences to sensory or instrumental measurements. Bioflavour'95: Analysis/Precursor Studies/Biotechnology 1995, Versailles, France, INRA Editions. P. Etiévant, P. Schreier (Eds.).
54. Schnettler B., Ruiz D., Sepúlveda O., Sepúlveda N. Importance of the country of origin in food consumption in a developing country. Food Qual. Pref. 2008, 19:372-382.
55. Scitovski T. Some consequences of the habit of judging quality by price. Rev. Econ. Stud. 1945, 12:100-105.
56. Srinivasan S., Bhat C.R., Holguin-Veras J. Empirical analysis of the impact of security perception on intercity mode choice: a panel rank-ordered mixed logit model. Transport. Res. Rec. 2006, 1942:9-15.
57. Stefani G., Romano D., Cavicchi A. Consumer expectations, liking and willingness to pay for speciality foods: do sensory characteristics tell the whole story?. Food Qual. Pref. 2006, 17:53-62.
58. Train K. Discrete Choice Methods with Simulation 2003, Cambridge University Press.
59. Tregear A., Kuznesof S., Moxey A. Policy initiatives for regional foods: some insights from consumer research. Food Policy 1998, 23(5):383-394.
60. Van der Lans O.A., Van Ittersum K., De Cicco A., Loseby M. The role of the region of origin and EU certificates of origin in consumer evaluation of food products. Europ. Rev. Agr. Econ. 2001, 28(4):451-477.
61. Vanhonacker F., Lengard V., Hersleth M., Verbeke W. Profiling European traditional food consumers. B. Food J. 2010, 112(8):871-886.
62. Van Ittersum K., Candel M.J.J.M., Meulenberg M.T.G. The influence of the image of a product's region of origin on product evaluation. J. Bus. Res. 2003, 56(3):215-226.
63. Van Ittersum K., Meulenberg M.T.G., van Trijp H.C.M., Candel M.J.J.M. Consumers' appreciation of regional certification labels: a pan-European study. J. Agr. Econ. 2007, 58(1):1-23.
64. Veale R., Quester P. Do consumer expectations match experience? Predicting the influence of price and country of origin on perceptions of product quality. Int. Bus. Rev. 2009, 18(2):134-144.