Factors affecting E-Marketing adoption and implementation in tourism firms: An empirical investigation of Egyptian small tourism organisations

Tourism Management

Volumn 33, Issue 5, 2012, Pages 1256-1269

  El Gohary, Hatem ^a  

^a BIRMINGHAM CITY UNIVERSITY   (United Kingdom)

Author keywords

E Marketing adoption; Egypt; Electronic Marketing; Small tourism organizations; Technology Acceptance Model (TAM) and Innovation Diffusion Theory (IDT)

Indexed keywords

ADOPTION CONSTRAINT; CONCEPTUAL FRAMEWORK; EMPIRICAL ANALYSIS; IMPLEMENTATION PROCESS; MARKETING; QUANTITATIVE ANALYSIS; QUESTIONNAIRE SURVEY; TOURISM ECONOMICS; TOURISM MANAGEMENT;

EGYPT;

EID: 84859843975     PISSN: None     EISSN: 02615177     Source Type: Journal    
DOI: 10.1016/j.tourman.2011.10.013     Document Type: Article

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