Self-construal's role in mobile TV acceptance: Extension of TAM across cultures

Journal of Business Research

Volumn 65, Issue 11, 2012, Pages 1525-1533

  Choi, Yung Kyun ^a   Totten, Jeff W ^b  

^a Dongguk University   (South Korea)

^b MCNEESE STATE UNIVERSITY   (United States)

Author keywords

Collectivism; Individualism; Mobile TV; Self construals; TAM

Indexed keywords

EID: 84867475474     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2011.02.036     Document Type: Article

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