Managing information diffusion in internet marketing

European Journal of Marketing

Volumn 39, Issue 7-8, 2005, Pages 926-946

  Wong, Y H ^a   Chan, Ricky Y K ^a   Leung, T K P ^a  

^a HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

Author keywords

China; Customer relations; Database marketing; Information; Internet marketing; Target markets

Indexed keywords

EID: 21244479424     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560510601842     Document Type: Article

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