Decision factors for the adoption and continued use of online direct sales channels among SMEs

Journal of the Association for Information Systems

Volumn 12, Issue 1, 2011, Pages 1-31

  Li, Xiaolin ^a   Troutt, Marvin D ^b   Brandyberry, Alan ^b   Wang, Tuo ^b  

^a TOWSON UNIVERSITY   (United States)

^b KENT STATE UNIVERSITY   (United States)

Author keywords

Continued use; e commerce; Online direct sales channel; SMEs; Technology adoption

Indexed keywords

CODES (SYMBOLS); ELECTRONIC COMMERCE;

CLASSIFICATION FRAMEWORK; CONTINUED USE; DIRECT SALES; INITIAL ADOPTION; INNOVATION ADOPTION; SMALL AND MEDIUM-SIZED ENTERPRISE; SMES; TECHNOLOGY ADOPTION;

SALES;

EID: 79952943831     PISSN: 15583457     EISSN: 15369323     Source Type: Journal    
DOI: 10.17705/1jais.00255     Document Type: Article

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