Determinants of customer loyalty in the wireless telecommunications industry

Telecommunications Policy

Volumn 31, Issue 2, 2007, Pages 93-106

  Eshghi, Abdolreza ^a   Haughton, Dominique ^a   Topi, Heikki ^a  

^a BENTLEY COLLEGE   (United States)

Author keywords

Customer loyalty; Customer satisfaction; Estimating moderator effects; Propensity to switch; Tetrad

Indexed keywords

CONTRACTS; CUSTOMER SATISFACTION; MATHEMATICAL MODELS; TELECOMMUNICATION SERVICES; WIRELESS TELECOMMUNICATION SYSTEMS;

CUSTOMER LOYALTY; MODERATOR EFFECTS; STRUCTURAL EQUATION MODEL (SEM); TETRAD;

TELECOMMUNICATION INDUSTRY;

EID: 33847136766     PISSN: 03085961     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.telpol.2006.12.005     Document Type: Article

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