Implications of personalization offers on demand and supply network design: A case from the golf club industry

European Journal of Operational Research

Volumn 169, Issue 3, 2006, Pages 996-1009

  Poulin, Marc ^a   Montreuil, Benoit ^a,b   Martel, Alain ^a  

^a UNIVERSITÉ LAVAL   (Canada)

^b Department of Enterprise Engineering ^*  (Canada)

Author keywords

Golf club industry; Mass customization; Personalization; Supply chain design

Indexed keywords

CUSTOMER SATISFACTION; ELECTRONIC COMMERCE; INTERNATIONAL TRADE; MARKETING; SPORTING GOODS;

GOLF CLUB INDUSTRY; MASS CUSTOMIZATION; PERSONALIZATION; SUPPLY CHAIN DESIGN;

OPERATIONS RESEARCH;

EID: 27144528255     PISSN: 03772217     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ejor.2005.02.005     Document Type: Conference Paper

References (11)

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