Are Consumer and Brand Personalities the Same?

Psychology and Marketing

Volumn 29, Issue 5, 2012, Pages 334-349

  Huang, Hazel H ^a   Mitchell, Vincent Wayne ^b   Rosenaum Elliott, Richard ^c  

^a DURHAM UNIVERSITY   (United Kingdom)

^b CITY UNIVERSITY   (United Kingdom)

^c UNIVERSITY OF BATH   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84859714172     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20525     Document Type: Article

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