Comparing factor analytical and circumplex models of brand personality in brand positioning

Psychology and Marketing

Volumn 26, Issue 10, 2009, Pages 927-949

  Bao, Jia Yao Esther ^a   Sweeney, Jillian C ^a  

^a UNIVERSITY OF WESTERN AUSTRALIA   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84859733687     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20306     Document Type: Article

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