Metaphor's validity in marketing research

Psychology and Marketing

Volumn 26, Issue 12, 2009, Pages 1079-1090

  Capelli, Sonia ^a   Jolibert, Alain ^b  

^a UNIVERSITÉ CLERMONT AUVERGNE   (France)

^b UNIV GRENOBLE ALPES   (France)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 76249087480     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20313     Document Type: Article

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