Revisiting Perceived Risk in the Context of Online Shopping: An Alternative Perspective of Decision-Making Styles

Psychology and Marketing

Volumn 29, Issue 5, 2012, Pages 378-400

  Chang, Man Ling ^a   Wu, Wann Yih ^b  

^a ASIA UNIVERSITY   (Taiwan)

^b NATIONAL CHENG KUNG UNIVERSITY   (Taiwan)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84859701094     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20528     Document Type: Article

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