Tailoring new websites to appeal to those most likely to shop online

Technovation

Volumn 25, Issue 10, 2005, Pages 1205-1214

  Blake, Brian F ^a   Neuendorf, Kimberly A ^a   Valdiserri, Colin M ^b  

^a CLEVELAND STATE UNIVERSITY   (United States)

^b Market Strategies Inc   (United States)

Author keywords

Consumer behavior; Innovativeness; Internet; Online shopping; Website features

Indexed keywords

CUSTOMER SATISFACTION; ONLINE SEARCHING; SOCIAL ASPECTS; SOCIAL SCIENCES; SURVEYS;

CONSUMER BEHAVIOR; INNOVATIVENESS; ONLINE SHOPPING; WEBSITE FEATURES;

WEBSITES;

EID: 13644250955     PISSN: 01664972     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.technovation.2004.03.009     Document Type: Article

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