Success in complex decision contexts: The impact of consumer knowledge, involvement, and risk willingness on return on investments in mutual funds and stocks

International Review of Retail, Distribution and Consumer Research

Volumn 15, Issue 4, 2005, Pages 449-469

  Martenson, Rita ^a  

^a UNIVERSITY OF GOTHENBURG   (Sweden)

Author keywords

Consumer knowledge; Involvement; Mutual funds; Novices versus experts; Risk willingness; Stocks

Indexed keywords

EID: 33845865189     PISSN: 09593969     EISSN: 14664402     Source Type: Journal    
DOI: 10.1080/09593960500197594     Document Type: Article

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