Exploring the effect of regulatory focus on ad attitudes: The moderating roles of message sidedness and argument quality

International Journal of Psychology

Volumn 47, Issue 2, 2012, Pages 142-153

  Kao, Danny Tengti ^a  

^a NATIONAL TSING HUA UNIVERSITY   (Taiwan)

Author keywords

Ad attitudes; Argument quality; Message sidedness; Regulatory focus

Indexed keywords

ADVERTIZING; ARTICLE; ATTITUDE; BEHAVIOR; CHARACTER; HUMAN; INDIVIDUALITY; PERSUASIVE COMMUNICATION; PSYCHOLOGICAL ASPECT; STUDENT;

ADVERTISING AS TOPIC; ATTITUDE; CHARACTER; HUMANS; INDIVIDUALITY; INTENTION; PERSUASIVE COMMUNICATION; STUDENTS;

EID: 84859196548     PISSN: 00207594     EISSN: 1464066X     Source Type: Journal    
DOI: 10.1080/00207594.2011.628672     Document Type: Article

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