When Small Means Comfortable: Relations Between Product Attributes in Two-Sided Advertising

Journal of Consumer Psychology

Volumn 13, Issue 4, 2003, Pages 454-463

  Bohner, Gerd ^a   Einwiller, Sabine ^b   Erb, Hans Peter ^c   Siebler, Frank ^a  

^a BIELEFELD UNIVERSITY   (Germany)

^b UNIVERSITY OF ST GALLEN   (Switzerland)

^c FRIEDRICH SCHILLER UNIVERSITY JENA   (Germany)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0346991681     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1207/S15327663JCP1304_12     Document Type: Article

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