Message sidedness in advertising: The moderating roles of need for cognition and time pressure in persuasion

Scandinavian Journal of Psychology

Volumn 52, Issue 4, 2011, Pages 329-340

  Kao, Danny Tengti ^a  

^a NATIONAL TSING HUA UNIVERSITY   (Taiwan)

Author keywords

Message sidedness; Need for cognition (NFC); Persuasion; Time pressure

Indexed keywords

ADULT; ADVERTIZING; ARTICLE; ATTITUDE; CLINICAL TRIAL; COGNITION; CONTROLLED CLINICAL TRIAL; CONTROLLED STUDY; FEMALE; HUMAN; MALE; MOTIVATION; PERSUASIVE COMMUNICATION; PSYCHOLOGICAL MODEL; RANDOMIZED CONTROLLED TRIAL; TIME;

ADVERTISING AS TOPIC; ATTITUDE; COGNITION; FEMALE; HUMANS; MALE; MODELS, PSYCHOLOGICAL; MOTIVATION; PERSUASIVE COMMUNICATION; TIME FACTORS; YOUNG ADULT;

EID: 79960353147     PISSN: 00365564     EISSN: 14679450     Source Type: Journal    
DOI: 10.1111/j.1467-9450.2011.00882.x     Document Type: Article

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