Advertising time expansion, compression, and cognitive processing influences on consumer acceptance of message and brand

Journal of Business Research

Volumn 62, Issue 4, 2009, Pages 420-431

  Megehee, Carol M ^a  

^a NICHOLLS STATE UNIVERSITY   (United States)

Author keywords

Advertising; Compression; Consumer process involvement; Expansion; Interaction

Indexed keywords

EID: 60749109618     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2008.01.019     Document Type: Article

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