The effect of message's regulatory focus and product type on persuasion

Journal of Marketing Theory and Practice

Volumn 18, Issue 2, 2010, Pages 181-190

  Micu, Camelia ^a   Chowdhury, Tilottama ^b  

^a FAIRFIELD UNIVERSITY   (United States)

^b QUINNIPIAC UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77649103960     PISSN: 10696679     EISSN: None     Source Type: Journal    
DOI: 10.2753/MTP1069-6679180206     Document Type: Article

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