The cultural congruency effect: Culture, regulatory focus, and the effectiveness of gain- vs. loss-framed health messages

Journal of Experimental Social Psychology

Volumn 45, Issue 3, 2009, Pages 535-541

  Uskul, Ayse K ^a   Sherman, David K ^b   Fitzgibbon, John ^a  

^a UNIVERSITY OF ESSEX   (United Kingdom)

^b UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

Congruency effect; Culture; Gain and loss framed messages; Regulatory focus

Indexed keywords

EID: 64049091863     PISSN: 00221031     EISSN: 10960465     Source Type: Journal    
DOI: 10.1016/j.jesp.2008.12.005     Document Type: Article

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