The effects of regulatory focus and tie strength on word-of-mouth behaviour

Asia Pacific Journal of Marketing and Logistics

Volumn 21, Issue 3, 2009, Pages 329-341

  Chung, Cindy M Y ^a   Tsai, Qianyi ^b  

^a NANYANG TECHNOLOGICAL UNIVERSITY   (Singapore)

^b ExxonMobil Asia Pacific PTE LTD   (Singapore)

Author keywords

Consumer behaviour; Consumer goods; Conversation; Individual psychology

Indexed keywords

EID: 84986166746     PISSN: 13555855     EISSN: 17584248     Source Type: Journal    
DOI: 10.1108/13555850910973829     Document Type: Article

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