Customer engagement and behavioral considerations

Journal of Strategic Marketing

Volumn 16, Issue 1, 2008, Pages 21-26

  Carter, Tony ^a  

^a UNIVERSITY OF NEW HAVEN   (United States)

Author keywords

Competition; Customers; Loyalty; Relationship building; Retention; Satisfaction

Indexed keywords

EID: 67650870063     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/09652540701794387     Document Type: Article

References (10)

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