Narrative and persuasion in fashion advertising

Journal of Consumer Research

Volumn 37, Issue 3, 2010, Pages 368-392

  Phillips, Barbara J ^a   McQuarrie, Edward F ^b  

^a UNIVERSITY OF SASKATCHEWAN   (Canada)

^b SANTA CLARA UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77957914797     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/653087     Document Type: Article

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