Why do satisfied customers switch? Focus on the restaurant patron variety-seeking orientation and purchase decision involvement

International Journal of Hospitality Management

Volumn 31, Issue 3, 2012, Pages 875-884

  Jung, Hyo Sun ^a   Yoon, Hye Hyun ^a  

^a Kyung Hee University   (South Korea)

Author keywords

Customer satisfaction; Family restaurant; Loyalty; Purchase decision involvement; Switching intent; Variety seeking orientation

Indexed keywords

EID: 84858745175     PISSN: 02784319     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijhm.2011.10.006     Document Type: Article

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