Consumer preferences for the marketing of ethically labelled coffee

International Marketing Review

Volumn 22, Issue 5, 2005, Pages 512-530

  De Pelsmacker, Patrick ^a,b   Janssens, Wim ^a   Sterckx, Ellen ^a   Mielants, Caroline ^a  

^a UNIVERSITY OF ANTWERP   (Belgium)

^b GHENT UNIVERSITY   (Belgium)

Author keywords

Belgium; Coffee; Ethics; Marketing; Measurement

Indexed keywords

EID: 25844457767     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330510624363     Document Type: Article

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