A Complementary Resource Bundle as an Antecedent of E-Channel Success in Small Retail Service Providers

Journal of Service Research

Volumn 15, Issue 1, 2012, Pages 111-125

  Cho, Yun Kyung ^a   Menor, Larry J ^b  

^a UNIVERSITY OF BRITISH COLUMBIA   (Canada)

^b UNIVERSITY OF WESTERN ONTARIO   (Canada)

Author keywords

complementary resources; e channel success; e service resource bundle; small retailers; structural equation modeling

Indexed keywords

EID: 84857431261     PISSN: 10946705     EISSN: 15527379     Source Type: Journal    
DOI: 10.1177/1094670511424923     Document Type: Review

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