An empirical analysis of the value of complete information for eCRM models

MIS Quarterly: Management Information Systems

Volumn 30, Issue 2, 2006, Pages 247-267

  Padmanabhan, Balaji ^a   Zheng, Zhiqiang ^b   Kimbrough, Steven O ^a  

^a UNIVERSITY OF PENNSYLVANIA   (United States)

^b UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

Data mining; eCRM; Incomplete data; Information value

Indexed keywords

COMPUTER SIMULATION; DATA MINING; DATA REDUCTION; INFORMATION TECHNOLOGY; ONLINE SYSTEMS; USER INTERFACES;

ECRM; INCOMPLETE DATA; INFORMATION VALUE;

ELECTRONIC COMMERCE;

EID: 33846027846     PISSN: 02767783     EISSN: None     Source Type: Journal    
DOI: 10.2307/25148730     Document Type: Article

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