Why do product-market strategies fail? a sociostructural examination under conditions of adherence

Group and Organization Management

Volumn 35, Issue 5, 2010, Pages 606-635

  Hughes, Paul ^a   Hughes, Mathew ^b   Morgan, Robert E ^c  

^a LOUGHBOROUGH UNIVERSITY   (United Kingdom)

^b UNIVERSITY OF NOTTINGHAM   (United Kingdom)

^c CARDIFF UNIVERSITY   (United Kingdom)

Author keywords

adherence; championing; product market strategies; strategy failure

Indexed keywords

EID: 77957995684     PISSN: 10596011     EISSN: 15523993     Source Type: Journal    
DOI: 10.1177/1059601110383408     Document Type: Article

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