Marketing program planning, process benefits, and store performance: An initial study among small retail firms

Journal of Retailing

Volumn 75, Issue 4, 1999, Pages 525-541

  Conant, Jeffrey S ^a   White, J Chris ^b  

^a TEXAS A AND M UNIVERSITY   (United States)

^b UNIVERSITY OF CENTRAL FLORIDA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0042096341     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0022-4359(99)00017-2     Document Type: Article

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