Marketing strategy and the efficacy of procedural justice: The mid-level marketing manager in industrial service firms

Industrial Marketing Management

Volumn 39, Issue 3, 2010, Pages 450-459

  Rosier, Eleri R ^a   Morgan, Robert E ^a   Cadogan, John W ^b  

^a CARDIFF UNIVERSITY   (United Kingdom)

^b LOUGHBOROUGH UNIVERSITY   (United Kingdom)

Author keywords

Marketing management; Marketing managers; Marketing planning; Marketing strategy; Procedural justice; Strategy implementation; Strategy process

Indexed keywords

EID: 77951252409     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2008.10.002     Document Type: Article

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