Offshore outsourcing of customer relationship management: Conceptual model and propositions

Journal of the Academy of Marketing Science

Volumn 40, Issue 2, 2012, Pages 347-363

  Kalaignanam, Kartik ^a   Varadarajan, Rajan ^b  

^a UNIVERSITY OF SOUTH CAROLINA   (United States)

^b TEXAS A AND M UNIVERSITY   (United States)

Author keywords

Cross border outsourcing; Customer relationship management; Global marketing; International marketing; Offshore outsourcing; Offshoring

Indexed keywords

EID: 84857054235     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-011-0291-0     Document Type: Article

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