The impact of customer-related IT investments on customer satisfaction and shareholder returns

Journal of Computer Information Systems

Volumn 47, Issue 2, 2006, Pages 100-111

  Dardan, Shana ^a   Stylianou, Antonis ^b   Kumar, Ram ^b  

^a SUSQUEHANNA UNIVERSITY   (United States)

^b UNIVERSITY OF NORTH CAROLINA AT CHARLOTTE   (United States)

Author keywords

Business value; Customer satisfaction; Event study; Financial performance; Information technology

Indexed keywords

BUSINESS VALUE; CONSUMER SATISFACTIONS; CUSTOMER EXPERIENCE; CUSTOMER SATISFACTION INDICES; EVENT STUDIES; FINANCIAL PERFORMANCE; TECHNOLOGY INVESTMENTS; UNIVERSITY OF MICHIGAN;

INFORMATION TECHNOLOGY; INVESTMENTS; SALES; SHAREHOLDERS;

CUSTOMER SATISFACTION;

EID: 33947375983     PISSN: 08874417     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

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