Calibration of consumer knowledge of the web

International Journal of Research in Marketing

Volumn 24, Issue 3, 2007, Pages 254-267

  Pillai, Kishore Gopalakrishna ^a   Hofacker, Charles ^b  

^a UNIVERSITY OF LEEDS   (United Kingdom)

^b FLORIDA STATE UNIVERSITY   (United States)

Author keywords

Calibration; Involvement; Knowledge; Knowledge type; Web

Indexed keywords

EID: 34548036962     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2007.02.001     Document Type: Article

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