When internal reference prices and price expectations diverge: The role of confidence

Journal of Marketing Research

Volumn 44, Issue 3, 2007, Pages 401-409

  Thomas, Manoj ^a   Menon, Geeta ^b,c  

^a The Samuel Curtis Johnson Graduate School of Management   (United States)

^b Department of Marketing   (United States)

^c NEW YORK UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 34548733061     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.44.3.401     Document Type: Article

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