A review of the customer lifetime value as a customer profitability measure in the context of customer relationship management

Intangible Capital

Volumn 7, Issue 2, 2011, Pages 261-279

  Damm, Raphael ^a   Monroy, Carlos Rodríguez ^a  

^a UNIVERSIDAD POLITÉCNICA DE MADRID   (Spain)

Author keywords

Customer lifetime value; Customer profitability; Customer relationship management; Non financial values

Indexed keywords

EID: 84856295393     PISSN: 16979818     EISSN: None     Source Type: Journal    
DOI: 10.3926/ic.2011.v7n2.p261-279     Document Type: Review

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