How to measure customer value and its relationship with shareholder value in a business-to-business market

Intangible Capital

Volumn 6, Issue 2, 2010, Pages 142-161

  Bermejo, Gustavo ^a   Monroy, Carlos Rodríguez ^a  

^a UNIVERSIDAD POLITÉCNICA DE MADRID   (Spain)

Author keywords

Customer equity; Customer relationship management; Life time value; Shareholder value

Indexed keywords

EID: 77958101568     PISSN: 16979818     EISSN: None     Source Type: Journal    
DOI: 10.3926/ic.2010.v6n2.p142-161     Document Type: Article

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