Towards a first ontology for customer relationship management

5th International Conference on Soft Computing as Transdisciplinary Science and Technology, CSTST '08 - Proceedings

Volumn , Issue , 2008, Pages 637-643

  Magro, Diego ^a   Goy, Anna ^a  

^a UNIVERSITY OF TURIN   (Italy)

Author keywords

CRM ontology; Customer relationship management; Enterprise ontology

Indexed keywords

AXIOMATIZATION; BUSINESS KNOWLEDGE; CORE SET; CRM APPLICATIONS; CUSTOMER RELATIONSHIP MANAGEMENT; CUSTOMER RELATIONSHIPS; ENTERPRISE ONTOLOGY; INFORMATION OBJECT; INTER-ORGANIZATION; ONTOLOGY-BASED;

CUSTOMER SATISFACTION; PUBLIC RELATIONS; SALES; SOFT COMPUTING;

ONTOLOGY;

EID: 77951603008     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/1456223.1456352     Document Type: Conference Paper

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