Marketing capstone models The Apprentice television show with client-sponsored projects

Journal of Marketing Education

Volumn 33, Issue 3, 2011, Pages 312-325

  Strauss, Judy ^a  

^a UNIVERSITY OF NEVADA   (United States)

Author keywords

cases; client based projects; client sponsored projects; constructivist learning; creative problem solving; marketing capstone; professional school; selecting clients; simulations; student teams; The Apprentice

Indexed keywords

EID: 82755187097     PISSN: 02734753     EISSN: 15526550     Source Type: Journal    
DOI: 10.1177/0273475311420239     Document Type: Article

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