Knowledge and skill requirements for marketing jobs in the 21st century

Journal of Marketing Education

Volumn 32, Issue 3, 2010, Pages 341-352

  Schlee, Regina Pefanis ^a   Harich, Katrin R ^b  

^a SEATTLE PACIFIC UNIVERSITY   (United States)

^b CALIFORNIA STATE UNIVERSITY   (United States)

Author keywords

analysis skills; Internet analytics; marketing education; marketing jobs; quantitative skills

Indexed keywords

EID: 78049360344     PISSN: 02734753     EISSN: 15526550     Source Type: Journal    
DOI: 10.1177/0273475310380881     Document Type: Article

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