Improving case discussion with an improv mind-set

Journal of Marketing Education

Volumn 30, Issue 2, 2008, Pages 106-115

  Aylesworth, Andy ^a  

^a BENTLEY COLLEGE   (United States)

Author keywords

Case discussion; Collaboration; Creativity; Improv; Learning environment

Indexed keywords

EID: 47849095969     PISSN: 02734753     EISSN: 15526550     Source Type: Journal    
DOI: 10.1177/0273475308317703     Document Type: Article

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