A case study of teaching marketing research using client-sponsored projects: Method, challenges, and benefits

Journal of Marketing Education

Volumn 31, Issue 3, 2009, Pages 230-239

  Bove, Liliana L ^a   Davies, W Martin ^a  

^a UNIVERSITY OF MELBOURNE   (Australia)

Author keywords

Case study; Client sponsored projects; Implementation; Marketing research; SPSS

Indexed keywords

EID: 70350641435     PISSN: 02734753     EISSN: 15526550     Source Type: Journal    
DOI: 10.1177/0273475309344999     Document Type: Article

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