Teaching Methodologies Used in Basic Marketing: An Empirical Investigation

Journal of Marketing Education

Volumn 18, Issue 1, 1996, Pages 48-59

  Clow, Kenneth E ^a   Wachter, Mary Kay ^a  

^a PITTSBURG STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84993725175     PISSN: 02734753     EISSN: 15526550     Source Type: Journal    
DOI: 10.1177/027347539601800107     Document Type: Article

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