Opportunity cost consideration

Journal of Consumer Research

Volumn 38, Issue 4, 2011, Pages 595-610

  Spiller, Stephen A ^a,b  

^a DUKE UNIVERSITY   (United States)

^b UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 82255163769     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/660045     Document Type: Article

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