Opportunity cost neglect

Journal of Consumer Research

Volumn 36, Issue 4, 2009, Pages 553-561

  Frederick, Shane ^a   Novemsky, Nathan ^a   Wang, Jing ^b   Dhar, Ravi ^a   Nowlis, Stephen ^c  

^a YALE SCHOOL OF MANAGEMENT   (United States)

^b SINGAPORE MANAGEMENT UNIVERSITY   (Singapore)

^c ARIZONA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 73349089975     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/599764     Document Type: Article

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