Malleable mental accounting: The effect of flexibility on the justification of attractive spending and consumption decisions

Journal of Consumer Psychology

Volumn 16, Issue 1, 2006, Pages 33-44

  Cheema, Amar ^a,c   Soman, Dilip ^b  

^a WASHINGTON UNIVERSITY   (United States)

^b UNIVERSITY OF TORONTO   (Canada)

^c WASHINGTON UNIVERSITY IN ST LOUIS   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33645045855     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1207/s15327663jcp1601_6     Document Type: Article

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