Context effects of TV programme-induced interactivity and telepresence on advertising responses

International Journal of Advertising

Volumn 30, Issue 4, 2011, Pages 641-663

  Cauberghe, Verolien ^a   Geuens, Maggie ^a   De Pelsmacker, Patrick ^b  

^a GHENT UNIVERSITY   (Belgium)

^b UNIVERSITY OF ANTWERP   (Belgium)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 80054768358     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.2501/IJA-30-4-641-663     Document Type: Article

References (75)

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