Viewer as media decision-maker - Digital video recorders and household media consumption

International Journal of Advertising

Volumn 28, Issue 2, 2009, Pages

  Smith, Sarah M ^a   Krugman, Dean M ^b  

^a MISSOURI STATE UNIVERSITY   (United States)

^b UNIVERSITY OF GEORGIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 69549130752     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

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