Programme involvement and interactive behavior in interactive television

International Journal of Advertising

Volumn 25, Issue 3, 2006, Pages 309-332

  Levy, Shalom ^a   Nebenzahl, Israel D ^a  

^a BAR ILAN UNIVERSITY   (Israel)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 37749043825     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.2006.11072972     Document Type: Article

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